KISTLER FINANCIAL INSURANCE GROUP, INC.
 Kistler is a 60-year old collateral insurance firm working with banks and credit unions. Their new tagline and message needed to be expanded to their collateral, which was in need of a dramatic overhaul.
Using an image of a large burgundy umbrella standing out above a sea of anonymous gray umbrellas, we designed a stunning pocket folder and a corporate capabilities sheet. The umbrella image adheres to our original marketing promotion of an actual umbrella silkscreened with the Kistler tagline. (Go to the Success Stories section to see the original marketing launch promotion.)The capabilities sheet uses some of the same “disaster/repaired” images we leveraged for the website, allowing the image expenses to be extended over the course of multiple projects. The total package includes a cover sheet for sales presentations, a products and services sheet, and a complete redesign of Kistler’s existing identity package.
Kistler now has marketing and promotional materials that are visually appealing and consistent, and their impressive array of printed collateral pieces truly extend their brand.
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