GLSWCC
(Greater Lithonia Snapfinger Woods Chamber of Commerce)
The biggest challenge for this identity was the lengthy name! Two small chambers merged into one large one, but neither would give up its name, so they were combined. How to create a positive image that would be easy to remember? Link a specific word to each of the initials in the name: Grow, Live, Shop, Work, Care, Connect. The last two words were critical because of the Chamber's active support of the community. The logo has proved to be a hit - it was unanimously approved by a 13 member board!