THE CHALLENGE: 2007 represented the 10th year in business for Franzén and Salzano, a woman-owned law firm that has been very successful in the mortgage and lending industries, among others. To commemorate this important milestone, we were asked to create a corporate overview brochure, as well as a 10th anniversary logo that could be applied to a variety of materials.

OUR SOLUTION: For the brochure, we found the perfect stock image for the front cover showing a woman with a law book, and used symbolic images within the brochure to relate to the text. The brochure successfully communicates the firm’s skills and focus with the subtle use of color, conceptual stock images, and highlighted text. The anniversary logo coordinates nicely with the corporate logo (which we also created) and can be used in black and white or in the corporate colors.

In addition to the brochure and the anniversary logo, we created F & S’s identity package, and have been doing their quarterly newsletter for over 9 years. Go to the Logos section to see their corporate identity package.

THE OUTSTANDING RESULTS: With the brochure and the anniversary logo, F & S now has a great way to promote its services and its track record of success. The collective work we have done for the firm over the past several years has been instrumental in helping them position themselves and enhance their image.