WHO THEY ARE: A 30+ year old CPA firm with an unclaimed leadership role in the field of dental practices.

WHAT THEY NEEDED: The client lacked a defining image, logo and tag line that allowed it to claim its leadership status. Plus, the addition of a new partner necessitated a name change.

WHAT THEY GOT: A collaboration between us and Linda Travis of The Brand Renovator™ resulted in strategy and execution that now conveys our client’s unique position of leadership in their field. Their identity package, brochure, website, ads, trade show graphics and PowerPoint templates all revolve around the theme of “Dental Practice Advisors.” And everything was delivered in time for a large dental conference.

WHY THEY LOVED IT: The firm landed a new client within a week of the conference where they first used their new materials.