BLACKWELL AND ASSOCIATES, INC.
This firm specializing in providing temporary hospital and home nursing assistants had relied on word of mouth and referrals for many years, but recently realized they truly needed a website to be more competitive. Although it’s a simple site, it required a great deal of thought regarding the navigation, as the company targets three different audiences: hospital and medical staff who need temporary help; family members who need in-home care; and the potential certified nursing assistants themselves.

Our client was thrilled with the results. The soft colors are soothing to the eye, which is helpful for visitors who may be stressed out with overwork and needing nursing help. And the site is easy to navigate for all three types of the client’s target audiences, with multiple ways to access each Contact page.