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Clockwise from top left: in-store
poster (actual size 18” x 24”), interior and
cover of direct mail brochure, interior and cover of in-store
consumer brochure. |
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COX EXPRESS HIGH SPEED INTERNET
This direct mail and in-store ad campaign was created by Design That Works in conjunction with Maximum Impact Promotions, for its client, Cox Communications. It included direct mail pieces, a large-scale poster, newspaper ads and an in-store consumer brochure, all designed to promote high speed Internet service. Built around the concept of loafing construction workers and the theme "Is Your Internet Service Working for You?," the campaign used humor and the frustration most consumers feel while waiting for dial-up to get its message across.
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