Featured In...

Linda McCulloch and her company’s work, as well as some of her client testimonials and success stories, have been featured in several books– and now she’s written a feature article about green graphic designers and what they should look for in a green printer, for the Printing & Imaging Association of Georgia’s quarterly publication, Georgia Printer (right).

Download a printable PDF of the article for some great comments and surprising insights.

Her company’s tagline, “It’s not creative unless it works!” is featured as an example of an excellent branding “hook” in James Drummond’s book, “Marketing’s 10 Deadly Sins (and how to avoid them)”

The most recent book in which Design That Works is featured is “Stories That Sell”. This book is a very well-written and researched “how-to” that illustrates step-by-step ways to build your business by leveraging customer testimonials. Linda was extensively interviewed by the author, Casey Hibbard, and her own successes with using her clients’ “rave reviews” is detailed here, along with some of the types of tools she uses to promote effective usage of testimonials. Read Casey Hibbards’ blog entry about the latest Design That Works mailer.

Linda’s successful use of client testimonials is also detailed in “The Well-Fed Writer” by Peter Bowerman. Peter is hard at work on the updated version, called "The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less", due out soon, which will also feature Linda and Design That Works.